YOUR BRAND NAME IS YOUR IDENTITY. DON'T BUILD IT WITHOUT PROTECTING IT FIRST.
Common law rights protect a zip code. A federal trademark registration protects the entire country.
Trademark attorneys charge $250–$500/hr. Get the same quality guidance at a fraction of the cost.
A trademark registration gives you federal rights to your brand name, logo, or slogan — and the legal presumptions that come with it.
But a registration that's filed incorrectly, in the wrong class, or without a proper trademark search can be challenged, cancelled, or provide far less protection than you need.
A legal plan gives you access to an IP attorney who guides you through the registration process correctly from the start.
A registered trademark gives you nationwide rights, a legal presumption of ownership, the right to use the ® symbol, and the ability to block infringing imports through U.S. Customs. It also makes it significantly easier to enforce your trademark rights and defend against claims that your mark infringes someone else's registration.
A legal plan connects you with a provider attorney who can guide you through the trademark search, advise on the right classes and application strategy, help you respond to USPTO office actions, and make sure your registration provides the strongest possible protection for your brand.
Legal Plan Benefits
Register your trademark correctly the first time — with attorney guidance at a fraction of traditional IP law firm costs
Get guidance on conducting a proper trademark search — including USPTO records, common law marks, and similar marks in your industry — before investing in a registration application.
Understand which class or classes to file in, what specimens to use, and how to describe your goods and services in a way that maximizes the scope of your trademark protection.
Get legal guidance on responding to USPTO office actions — likelihood of confusion refusals, descriptiveness rejections, and other issues that arise during the examination process.
Get advice on building a trademark portfolio that protects your brand across the classes, channels, and markets where you operate — and how to maintain your registrations once granted.
Understand your options for protecting your trademark internationally through the Madrid Protocol and other mechanisms — particularly if you operate or plan to operate in foreign markets.
Replace unpredictable attorney fees with a flat monthly plan — so legal costs never catch your business off guard.
From initial search through registration maintenance, a provider attorney makes sure your trademark registration actually protects your brand.
Get guidance on conducting a comprehensive trademark search before filing — including USPTO records, state registrations, and common law uses that could create likelihood of confusion issues during examination.
Understand the intent-to-use versus use-based application process, the right class selection, acceptable specimen requirements, and how to describe your goods and services for maximum protection scope.
Get legal guidance when the USPTO refuses your application — whether for likelihood of confusion with a prior registration, descriptiveness, or other grounds — and how to respond effectively to preserve your application.
Understand the Section 8 and 15 declarations, renewal deadlines, and use requirements that keep your trademark registration in force — and what happens if you miss a maintenance filing.
From choosing a brand name to maintaining a registered trademark, having attorney guidance at the right moments protects your investment in your brand.
The most expensive trademark problem is discovering that a brand you've built over years is already owned by someone else — and they can force you to change it.
The USPTO examination process requires careful navigation. A provider attorney helps you make the right decisions at each stage to protect the scope and strength of your eventual registration.
A registered trademark is a business asset that requires active maintenance. A provider attorney helps you protect it over the long term.
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Who This Is For
Designed for business owners, entrepreneurs, and brand builders who need trademark registration guidance without paying full IP law firm rates
For entrepreneurs launching a new brand who need trademark clearance and registration guidance before building brand equity around a name that may already be claimed.
For established small businesses that have been operating without a trademark registration and want to secure federal rights before a competitor or copycat files first.
For online retailers and e-commerce brands that need trademark registration to protect against counterfeit sellers on Amazon, Shopify, and other marketplace platforms.
For businesses entering new product categories or geographic markets who need to ensure their trademark coverage extends to the new areas of operation.
For businesses whose brand name and reputation are core competitive assets — where trademark protection is essential to maintaining market position and preventing customer confusion.
Best suited for those who need real legal help without paying high hourly attorney rates for every question or issue that arises.
Step 1
Tell us about your legal needs so we can match you with the right plan and provider attorney.
Step 2
A legal plan representative will reach out and help you get access to a provider attorney at an affordable monthly rate.
Step 3
Get connected with an experienced attorney for guidance, document review, and ongoing support — by phone or online.
Affordable legal protection for business owners who need real attorney access without traditional law firm costs.
Contact NowYour brand is only as protected as your trademark registration
Build Your Brand on Federal
Trademark Protection.
Most business owners don't discover they needed a trademark registration until a competitor uses their name, a marketplace removes their listings for IP violations, or they receive a cease and desist that forces them to rebrand. A provider attorney helps you register correctly before any of those situations arise.
A legal plan gives you a provider attorney on call — at a flat monthly rate that makes legal protection practical for every business.
Check EligibilityTrademark registration guidance, office action responses, and related IP legal matters are covered under the plan. For trademark opposition proceedings or complex portfolio management, receive discounted legal services at rates far below standard trademark attorney billing.
Exclusive deals on your favorite brands
Legal Plans Giving You a Smart Way To Get Legal Protection.
Members have the opportunity to save, on average, over $2,000 per year.
Enjoy preferred member pricing on your favorite brands and services.
Contact NowTestimonials
Real brand owners. Real trademark registration results.
I was about to launch a new product line with a brand name I had used informally for a year when my provider attorney ran a trademark search and found a registered mark in the same class. She helped me modify the brand name slightly to clear the conflict before I had invested heavily in packaging, marketing, and inventory. That guidance saved me from a very expensive rebrand.
The USPTO refused my trademark application based on a likelihood of confusion with a prior registration. I would have abandoned the application without legal help. My provider attorney analyzed the registered mark, identified key differences in the goods and services, and drafted a response that successfully distinguished my mark. My registration issued six months later.
After registering my trademark with the USPTO, I was able to enroll in Amazon Brand Registry and get counterfeit listings removed through the brand protection program. Before registration I had no recourse. Within two months of registration I had removed fourteen infringing listings. The trademark registration paid for itself in the first quarter.
I started with one trademark registration but as my brand expanded into new product categories I wasn't sure if my existing registration covered everything. My provider attorney reviewed my portfolio, identified three gaps, and helped me file additional applications in the right classes. My brand is now properly protected across all the markets where we operate.